Description
Interactive Activity 7
Content Introduction
Learning Outcomes
Distinguish between different types and levels of strategy and
strategy implementation
2. Gain insights into the strategy-making processes of different types
of organizations
1.
Reading
Required
Chapter 7. Strategy Formation: Corporate Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in
strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13:
9780133126129 (print), 9780133126433 (e-text)
Recommended
Andersson, H., & Janson, G. (2012). Evaluating a corporate strategy: A case study of
Länsförsäkringar. Available
via
Test your knowledge
Question 1
How is corporate parenting different from portfolio analysis? How is it alike? Is it a
useful concept in a global industry?
………………………………………………………………
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Formatting
Title Page
Citation
Outline
