The modern grocery store has undergone some dramatic changes that have mirrored the
demographic changes that have occurred in our society over the last ten to fifteen years. Family
units, singles, and relationships between couples have changed and are continuing to change.
Your group assignment is to go to a local grocery store and observe the product categories
on the grocery shelves.
Consider product line mixes and any perceived changes from a few years ago.
For example, which is more dominant—single-serving items or multiple-serving items?
Assess what you see.
Next, gather external information for example “using surveys” and get the impressions
of actual consumers on the changing grocery items.
Match this material to the information provided in the chapter -10
Write a short paper that summarizes your observations, your interview, and your
1. Evaluation will be based on group work.
2. Submission via Blackboard (no hardcopies) and it should include the following:
1. Word document that includes:
a. Cover page
b. Content of the report
The name of the document should be labeled as the following: [BUS 333/334/Group #/Sec
Must be in written in APA style and arranged in alphabetical order.
The Report should be properly formatted: (Justify the text, Use Font: Times New Roman,
Font Size 12, and Line Spacing: 1.5)
*Note: If the reference and format instruction are not followed it will result in losing
* Plagiarism is treated with zero tolerance and will result in nullifying your grade as
well as further disciplinary actions.
5. Date of Submission: Week 7-Thursday 3:00 PM
Rubrics for report
(Grocery products (Marketing Strategies)
( 3 Marks )
( 3 Marks )
segment and target
selection ( 3 Marks)
Format ( 1
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